really great sound design
This video has to be seen and heard to be believed. This uk ad for the honda civic showcases the most human aspect of the car's quality - its sound.
Not only that - but in the video all the sound design is performed by humans. That is, the sound effects from the commercial that seem to be car sounds are actually a choir.
See for yourself
The composition is by Steve Sidwell. More can be seen on honda's site at www.honda.co.uk/civic